Writing
Having spent many years producing website content for news, sport, media and tourism organisations, and having been commissioned to write two non-fiction books, I can help you tell your brand’s story and create content that connects with your customers.
Whether you need website content, blog posts, press releases or any other marketing or communications, I can work with you to create high quality content that helps you build your business.
Storytelling
Telling original stories that your customers value, enjoy and want to retell is key to changing your customers’ behaviour.
To tell your best brand story in an engaging way, you need to consider:
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The purpose of your content – what do you want customers to think, feel and do?
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How to connect with your audience – what are their needs and values?
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Incorporating your brand values in a way that connects with your customer
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Building credibility and trust
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Voice and tone – the personality of your brand
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Consistency – nobody likes surprises. Customers like the information they need, in the right place, at the right time, and in a format that they expect.
I can help with all of the above.
