Digital Content

Writing great content for websites and digital channels, that meets and exceeds the needs of your customers, can be a lot more challenging that it sounds.

 

Effective content needs to be:

 

  • Clearly written – easy to understand 

  • Relevant – closely connected to your customers’ needs and expectations

  • Engaging – appealing and inspiring

  • Useful – providing the information your audience is seeking 

  • Solving a problem – answering the common questions your customers will have

  • Task oriented – offering your audience a clear call to action 

  • Presented clearly – presented in a way that is easy for your audience to navigate, consume and understand 

  • Easily found – optimised for Google and other search engines (SEO)


I can write targeted, optimised content that will engage your customers and drive lead generation and conversions for your business. 

 

I’ve helped small and large organisations with the following:

  • Website content

  • Press releases

  • Blog posts

  • Newsletters

  • Articles

  • Social media

  • Reports & proposals

  • Content optimised for search engines (SEO)

  • Brochures

  • Product descriptions

  • Internal or external communications.